Chief Marketing Officer

Remit:

• Manage the marketing team (PR, content, performance digital marketing and affiliate marketing)
• Sit on the senior leadership team contributing to and influencing strategic direction
• Execute an ROI based ATL/BTL tactical marketing plan to support business vision and direction

Responsibilities:

• Design and implement integrated online and offline marketing strategies and campaigns
• Refine and implement the marketing and sales strategy with specific focus on driving membership growth, brand awareness, and marketing usage
• Work with development and product teams to integrate marketing needs
• Compile, interpret, and report key metrics tied to specific marketing campaigns
• Engage in business development activities with potential partners Understand and evaluate competitive position with respect to new entrants in the space

Knowledge, Skills and Experience:

• At least 7 years+ experience in consumer marketing and strategic development at a leading internet company
• Experience executing and managing multi-pronged marketing campaigns including: online marketing, product marketing, brand management, public relations, direct marketing, and business development
• Strong organizational skills, excellent communication skills, effective marketing-related writing skills, and the initiative to work in the fast paced start-up environment
• Entrepreneurial experience at a similar stage company
• Experience overseeing market research and product development
• Experience building and growing a successful marketing organization
• Superior analytical skills, both quantitative and qualitative MBA from at top institution preferred but not a requirement given the right experience

The Client:

• A post start-up digital pure play looking to create the first online marketplace in its sector.
• Our client is a sub £20mill t/o website with a healthy EBITDA and two rounds of funding behind them.
• The CMO position is a newly created role that will contribute to the evolving strategy of their business as they seek to disrupt and scale from a market leading position. Remuneration: Six figure basic + bonus + share capital

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